Houzz: The Ultimate Guide to How It Makes Money

Are you looking for innovative ways to monetize your digital platform? The Houzz app and website provide a fascinating case study for those curious about how to turn a passion project into a profitable business. In this post, we will explore the business model of Houzz, its revenue streams, and funding history. We will also examine the app’s SWOT analysis, performance metrics, and profitability prospects.

how does houzz make money

But first, let us introduce you to what Houzz is and how it works. As the world’s leading platform for home design, décor, and renovation, Houzz offers a virtual marketplace for homeowners, home professionals, and design enthusiasts. With over 40 million unique monthly users, the app enables users to create their personalized vision boards, connect with top-rated home professionals, and purchase millions of products. But how exactly does Houzz make money? Keep reading to find out!

How Does Houzz Make Money

Houzz is a popular online platform for home design and renovation. Many people wonder how Houzz manages to make money from a platform that offers so many free services to its users. In this subsection, we’ll explore the different ways Houzz generates revenue.

Houzz Marketplace

One of the ways Houzz makes money is through its marketplace. The platform offers products ranging from furniture and decor to home improvement services and materials. Houzz takes a commission from each sale made through the marketplace. This is similar to other e-commerce platforms like Amazon and eBay.

Houzz Pro+

Houzz Pro+ is a subscription-based service for home improvement professionals. It provides a suite of tools and services to help professionals showcase their work, connect with potential clients, and manage their projects. Houzz charges a monthly fee for access to these tools and services.


Houzz generates revenue through advertising. The platform offers various advertising options to businesses, including banner ads, sponsored content, and email marketing campaigns. Businesses can target their ads to specific demographics or locations, making advertising on Houzz an effective way to reach their target audience.

how does houzz make money

Affiliate Marketing

Houzz has an affiliate marketing program that allows businesses to earn a commission by promoting Houzz products on their website or social media channels. When a user clicks on an affiliate link and makes a purchase on Houzz, the affiliate earns a percentage of the sale.

In conclusion, Houzz makes money through its marketplace, subscription-based services, advertising, and affiliate marketing. These revenue streams have allowed the platform to become a dominant player in the home design and renovation industry.

Houzz Revenue

Houzz is one of the leading online platforms for home remodeling and design. It provides a wide range of services, including decorating ideas, inspiration, and home improvement from renowned professionals. But, how does Houzz make money?

Advertising Income

Houzz generates most of its revenue through advertising. It offers various advertising options to professionals, including:

  • Sponsored Products: Professionals can pay for their products to appear at the top of search results.

  • Native Advertising: Professionals can sponsor ideabooks, articles, and videos to promote their brand and products.

  • Display Advertising: Professionals can place banner ads on Houzz’s platform to reach their target audience.

Marketplace Commission

Houzz also has a marketplace where professionals can sell their products to consumers. The platform charges a commission on each transaction that takes place. The commission can be as low as 10% and as high as 20%, depending on the product category.

Houzz Pro Fees

Houzz offers a subscription-based service called Houzz Pro. It provides a suite of tools to professionals to help them manage their projects, clients, and business on Houzz. Houzz charges a monthly or annual fee for the service, depending on the subscription plan.

In conclusion, Houzz makes money mainly through advertising, marketplace commissions, and Houzz Pro fees. With over 65 million active users, Houzz has become a significant player in the home remodeling and design industry. By providing a comprehensive platform for both consumers and professionals, Houzz has solidified its position as a top-rated home remodeling and design platform.

Houzz Funding

Houzz is a home renovation and design platform that connects homeowners with professionals in the field, ranging from architects to interior designers. Founded in 2009 with its headquarters in Palo Alto, California, Houzz has grown to become one of the leading online marketplaces for home design inspiration and services.

Early Days of Houzz Funding

The founders of Houzz, Adi Tatarko and Alon Cohen, started the company with their own money. According to Tatarko, she and her husband maxed out their credit cards and took out a second mortgage on their home to fund the platform’s launch. They were able to secure early investors, including Oren Zeev, a venture capitalist and one of the largest early investors in Houzz.

Venture Capital Investments

In 2011, Houzz secured its first venture capital investment of $2 million from Oren Zeev and others. In the following years, it received funding from various venture capital firms including Sequoia Capital, Kleiner Perkins, and GGV Capital. Houzz’s most substantial and recent funding round occurred in 2014 when it raised $165 million, valuing the company at over $2.3 billion.

Expansion and Monetization

The company used the funds to expand its services and operations, including launching a marketplace for home professionals to advertise their work and connecting with customers. Houzz’s primary revenue stream comes from charging a commission fee for projects booked through their platform. The company’s success in securing funding has contributed significantly to its ability to expand its product offerings and maintain its position as a market leader.

In summary, Houzz has successfully secured multiple funding rounds from venture capitalists, providing significant financial support to expand the company’s services and operations. The platform’s ability to connect homeowners with professionals, along with its monetization strategy, has contributed to its success in the home renovation and design space.

Houzz Crunchbase

Houzz is a well-known platform for interior design that helps homeowners find professionals to help them with their remodeling projects. Houzz provides a platform for contractors, designers, and architects to showcase their work and connect with potential clients. The company is known for its attractive and visually appealing website that attracts millions of visitors each month. But how does Houzz make money? Let’s dig deeper into their business model.

What is Houzz Crunchbase

Houzz is a well-funded company with several rounds of funding. Crunchbase is a website that tracks funding rounds of different companies across various industries. The website provides information about a company’s investors, funding rounds, and total capital raised. Houzz Crunchbase is a section that provides an overview of Houzz’s funding history.

How has Houzz raised capital

Houzz has raised capital from several investors across various funding rounds. The company’s first funding round was in 2010 when they raised $2 million from a group of angel investors. Since then, the company has raised over $600 million in total funding across several funding rounds. The latest funding round was in 2020, where the company raised $400 million.

What does Houzz do with the funding

Houzz uses the funding they raise to expand their platform and acquire new companies. The company has acquired several companies over the years to enhance their platform’s capabilities. For instance, in 2017, Houzz acquired IvyMark, a business management tool for interior designers. The acquisition helped Houzz expand its offering to the interior design community.

In conclusion, Houzz is a successful business that has raised over $600 million in funding. They use their funding to enhance their platform’s capabilities and acquire new companies. Houzz Crunchbase keeps a record of the company’s funding history, and it is a great resource for anyone who wants to know more about the company’s business model.

Is Houzz Profitable

Houzz, a platform for home renovation and design, has garnered significant attention and gained popularity since its inception. It’s also made a name for itself in the business world for generating substantial revenues, but is it profitable? In this section, we’ll take a closer look at the financial aspect of this platform.

Understanding Performance Metrics

To understand if Houzz is profitable, we need to first analyze its financial metrics, such as revenue, profits, and expenses. Revenue is the total amount of money generated by the company within a specific period, while profits are the total earnings after deducting all business expenses. Expenses can include employee salaries, marketing, and operational costs, among other things.

Houzz’s Revenue

According to reports, Houzz generated approximately $1.2 billion in revenue in 2019, which was a remarkable increase from its previous year’s revenue that was $858 million. This steady rise in revenue shows that the platform has been able to generate significant income through its services and operations.

Houzz’s Expenses

Houzz’s expenses have also seen a steady rise in parallel with its revenue growth from the cost of goods sold, sales and marketing, and general and administrative expenses among others. This rise in expense shows that the platform is investing heavily in scaling its operations and growth.

Houzz’s Profitability

When analyzing Houzz’s profitability, we can look at its gross profit margin. Gross profit margin is the percentage of revenue that remains after deducting the cost of goods sold. However, Houzz has not released their gross profit margin data in recent years so it is challenging to know how profitable they are.

From the financial metrics and performance analyses mentioned above, it can be concluded that Houzz is generating significant revenue and investing heavily in its growth. However, without the gross profit margin figures it is difficult to conclude as to whether or not they are profitable.

Despite this, Houzz has established itself as a popular and reliable platform for home renovation and design services, and continues to innovate in the home design industry. It will be interesting to see how the platform evolves, and if it can maintain its success and profitability over the next few years.

How Does Houzz Work

Houzz is a popular online platform that connects homeowners with home design and renovation professionals. It’s a one-stop-shop for people who want to transform their homes into beautiful living spaces. But how does it all work? In this section, we’ll take a closer look at the different aspects of Houzz and how they work together to create an exceptional user experience.

Houzz Basics

First, let’s start with the basics. Houzz was founded in 2009 by Adi Tatarko and Alon Cohen, a couple who struggled with their own home renovation project. They realized that there was a need for a platform that connected homeowners with professionals who could help them with their home design needs. Today, Houzz has grown into a community of more than 40 million unique monthly users and 2.5 million professionals.

How homeowners use Houzz

Homeowners can use Houzz to explore a wide range of home renovation and design ideas. They can browse through millions of photos, read articles, and connect with professionals who can help them bring their vision to life. They can save their favorite photos to their ideabooks, which is a virtual scrapbook for home design inspiration. Once they’ve found a professional they like, they can contact them directly through the platform to discuss their project.

How professionals use Houzz

For professionals, Houzz is a powerful marketing tool. They can create a profile that showcases their work and services, and connect with potential clients who are already looking for home design help. They can also use Houzz to collaborate with clients by sharing photos, designs, and ideas. Professionals can even sell products directly on the platform through the Houzz marketplace.

Houzz’s Revenue Model

The big question on everyone’s mind is, “how does Houzz make money?” The platform generates revenue through a variety of sources. First, Houzz takes a commission on sales made through its marketplace. Second, it offers a paid subscription service, which gives professionals access to additional tools and features. Finally, it makes money through advertising. Houzz partners with brands to feature sponsored content on the platform, which can help them reach their target audience.

In conclusion, Houzz is a comprehensive platform that connects homeowners with design professionals to help them create their dream home. Homeowners can find inspiration and connect with professionals, while professionals can showcase their work and grow their business. With a variety of revenue streams, Houzz is a sustainable business that’s here to stay.

Houzz SWOT Analysis

As with any business, it’s important to analyze Houzz’s strengths, weaknesses, opportunities, and threats. Here’s a closer look at Houzz’s SWOT analysis:


Houzz has become a go-to destination for home design and renovations. With millions of active users, Houzz has a strong community of design enthusiasts and professionals who turn to the platform for inspiration, advice, and products.

Houzz has also managed to create a seamless user experience across multiple channels. With its mobile app, website, and social media presence, Houzz has made it easy for users to access its content and services anytime, anywhere.


One of Houzz’s main weaknesses is its reliance on third-party sellers to generate revenue. While this model has been successful in the past, it also means that Houzz has less control over the products and services offered on its platform.

Another weakness is Houzz’s lack of diversity in terms of the products and services offered. While it has a strong focus on home design and renovations, there are other areas of the home improvement industry that Houzz has yet to tap into.


Houzz has an opportunity to expand its services beyond home design and renovations. For example, it could offer services for home maintenance, landscaping, or even home security.

Another opportunity for Houzz is to further develop its international presence. While it currently has a strong presence in the US and some other countries, there are still many untapped markets around the world.


One of the biggest threats to Houzz’s business is competition. Houzz is not the only platform that offers home design and renovation services, and there are other platforms with a similar business model.

Another threat is the changing trends and preferences of users. As new design trends emerge, Houzz will need to adapt to stay relevant and provide value to its users.

Overall, Houzz has a strong foundation as a platform for home design and renovations. By addressing its weaknesses and seizing its opportunities, it can continue to grow and innovate in the future.

How Much Is Houzz Worth

Houzz has grown tremendously since it was founded in 2009 by Adi Tatarko and Alon Cohen. The home design platform has become immensely popular, with millions of users visiting the site every month. With such a huge user base, one can only wonder how much Houzz is worth today.


According to a report by Forbes in 2017, Houzz was valued at $4 billion. Later in 2019, a CNBC report stated that the company’s valuation had increased to $4.3 billion after an infusion of $400 million in funding. This marked a significant increase since its last funding round in 2014 when it was valued at only $2.3 billion. Based on these figures, Houzz’s value has almost doubled in just five years.


Houzz generates its revenue by selling ads, charging professionals for premium subscriptions, and taking a cut from e-commerce transactions. In 2018, the platform generated approximately $650 million in revenue, according to a Houzz press release. However, the company has not disclosed revenue figures since then.


Houzz’s success can be attributed to its focus on creating a community of professionals and homeowners interested in home design and remodeling. The platform has grown rapidly, expanding its services to include e-commerce and project management tools. As of 2021, Houzz has over 40 million unique monthly visitors and over 2.6 million active home professionals.

Based on its recent funding rounds and revenue figures, it is safe to say that Houzz is currently worth billions of dollars, and its value is expected to grow even further. The company’s innovative and user-friendly platform, coupled with its commitment to providing homeowners and professionals with the latest in home design and remodeling, has solidified its dominance in the market. Houzz’s future looks bright, and we can’t wait to see what the team has in store for us next.

Does Houzz charge a fee

If you’re looking to use Houzz to renovate your home or buy some new furniture, you might be wondering, “Does Houzz charge a fee?”. Well, the answer is both yes and no.

Commission Fees

Firstly, Houzz does not technically charge any fees for using their platform to purchase furniture or home decor items. However, if you’re looking to hire a professional contractor or designer on Houzz, they will charge a commission of around 15% on each transaction. This fee is paid by the professional, not the customer.

Premium Memberships

In addition to commission fees, Houzz offers a variety of premium memberships for businesses and individuals looking to advertise on their platform. These memberships range from $59 to $599 per month, depending on the level of exposure you desire. As a premium member, you’ll be able to create product listings, feature your business in Houzz’s directory, and promote your work on the site.

Houzz Pro

Lastly, Houzz offers a separate service known as “Houzz Pro,” which is a subscription-based software designed for home improvement professionals. This service allows professionals to manage their projects and communicate with clients, as well as receive leads and manage their finances. Houzz Pro comes in three tiers, ranging from $49 to $299 per month.

To summarize, while Houzz doesn’t charge any fees for purchasing furniture or home decor items, they do charge a commission on transactions made with professional contractors or designers. Additionally, they offer premium memberships and a separate software service, both of which require monthly payments. It’s important to keep these fees in mind when using Houzz for home improvement projects.

How do you make money on Houzz

Houzz is a popular online platform that connects homeowners with architects, designers, and home improvement professionals. While it might seem like a website solely for inspiration, it can also be an excellent source of income for those who know how to make the most of it. Here are a few ways you can make money on Houzz.

1. Create a Professional Account

If you’re a home improvement professional, you should create a professional account on Houzz. It’s free to create an account, and by doing so, you’ll gain access to an extensive network of potential clients. You can showcase your work, share client reviews, and connect with homeowners who are looking for your services.

2. Paid Advertising

Another way to make money on Houzz is through paid advertising. You can place ads on Houzz to reach potential customers who are interested in home improvement products and services. Houzz offers various advertising options like Sponsored Products, Sponsored Photos, and Sponsored Articles.

3. Selling Products

If you’re a home decor or home improvement retailer, you can sell products on Houzz. Houzz has an online marketplace where homeowners can buy furniture, lighting, decor, and other home improvement products. Setting up a shop is easy, and Houzz will even handle the transactions and shipping for you.

4. Affiliates Program

You can also make money on Houzz through their affiliates program. You can earn a commission by promoting products and services on Houzz. You can sign up for the program through their website and start promoting products on your website or social media platforms. When someone clicks on your affiliate link and makes a purchase, you’ll receive a commission.

how does houzz make money

5. Houzz Pro+

Houzz Pro+ is a paid service that provides professionals with additional marketing tools to reach potential clients. By signing up for Houzz Pro+, you’ll get access to features like profile design, lead management, and analytics. This service starts at $59 per month and can help you attract more clients and grow your business.

In conclusion, Houzz can be an excellent source of income for home improvement professionals and retailers. By creating a professional account, using paid advertising, selling products, signing up for their affiliates program, or using Houzz Pro+, you can make the most of this online platform and take your business to the next level.

What is Houzz and How Does it Work

If you’re looking for an online platform designed to help you with home design and remodeling, Houzz is the place to be. This platform provides several features and services for both homeowners and professionals in the home improvement industry. Here’s how it works:

User-Friendly and Easy to Navigate

One of the first things you’ll notice about Houzz is how user-friendly and easy to navigate it is. The platform features a modern layout that is both visually appealing and straightforward to use. The user interface makes it easy to browse photos by room, style, and location.

Choose from a Wide Variety of Home Design Ideas

Houzz has a vast collection of home design ideas from interior to exterior designs. It also has a diverse community of homeowners, designers, and contractors who contribute to the platform by sharing their designs, portfolios, and projects. You can filter through the ideas based on location, style, space, and more. From industrial to modern, rustic to traditional, you can find just about any style on Houzz.

Connect with Home Improvement Professionals

Houzz is also an excellent platform for both homeowners and home improvement professionals. Homeowners can get find contractors for their projects and remodeling needs, and professionals can showcase their work and connect with potential clients. This feature makes it easy to find trustworthy and reputable professionals for your projects.

Houzz Pro

Houzz Pro is a subscription service designed for home improvement professionals. This service provides professionals access to a suite of tools that helps them manage their work, showcase their portfolio, collaborate with clients and industry peers, and ultimately grow their business.

how does houzz make money


Houzz makes money from the sale of branded products in the home furnishings and decor market, and also from the advertising and subscription services provided to homemakers, designers, and contractors through the platform.

In conclusion, Houzz is a valuable online platform that has something for everyone when it comes to home improvement and design. From inspiration to hiring competent contractors, the platform’s features and services provide a complete home design and remodeling solution.

What is the Business Model of Houzz

Houzz is a popular online platform for home remodeling, designing, and decorating. It was founded in 2009 by Adi Tatarko and Alon Cohen. The platform has grown to over 40 million monthly users, making it one of the largest online communities for home design.

A Marketplace for Home Design and Remodeling

Houzz offers a range of products and services to its users, from design inspiration to hiring a professional contractor. The platform acts as a marketplace for home design and remodeling, connecting homeowners with professionals and vendors who can help them turn their dreams into reality.

Sponsored Products, Advertising, and Premium Subscriptions

Houzz generates revenue through a variety of channels, including sponsored products, advertising, and premium subscriptions. Sponsored products are items that are paid for by vendors to appear at the top of search results or in other prominent locations on the platform. Advertising revenue comes from ads placed on the platform that are targeted towards specific users and their interests. The premium subscription model offers additional features and services to users who opt for a paid plan.

The Houzz Pro Platform

Houzz Pro is a professional platform designed for contractors, designers, and architects. It offers a range of tools and services, such as project management features, lead generation, and collaboration tools, to help users improve their businesses. Houzz Pro is a paid service, and its revenue is generated through subscription fees.

In summary, Houzz’s business model revolves around offering a range of products and services to homeowners and home professionals. Its revenue streams include sponsored products, advertising, premium subscriptions, and Houzz Pro. With a growing community and a reputation for being a leader in the home design and remodeling industry, Houzz is one of the most successful online platforms in the world.

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