Tres Generaciones Tequila: A Mexican-Owned Family Business with a Celebrity Following

If you’re a tequila enthusiast or just enjoy a good drink, then you may have heard of Tres Generaciones tequila. This popular brand of tequila has been around for over a decade and has amassed quite the following, including celebrities like Justin Timberlake.

But who owns Tres Generaciones tequila? Is it Mexican-owned, and who created it? In this blog post, we’ll explore the history of Tres Generaciones tequila, including its roots in the Sauza family and the story behind its creation. We’ll also answer some common questions such as where to buy Tres Generaciones tequila and if it’s Mexican-owned.

So grab a margarita and get ready to learn about one of the most popular tequila brands on the market – Tres Generaciones tequila.

Tres Generaciones Tequila Owner: A Legacy of Excellence

tres generaciones tequila owner

If you’re a tequila aficionado, you’ve undoubtedly heard of Tres Generaciones Tequila. This premium brand has been around for over 130 years, and its owner has a rich history in the tequila industry. In this subsection, we’ll dive deeper into the story of Tres Generaciones Tequila, its founder, and the current owner.

The History of Tres Generaciones Tequila

  • Tres Generaciones Tequila was founded in 1873 by Don Cenobio Sauza, who was a pioneer in the tequila industry and is often referred to as the “father of tequila.”
  • Don Cenobio Sauza’s passion for tequila led him to establish the Sauza distillery in Jalisco, Mexico, and he began exporting the spirit to the United States as early as the 1880s.
  • In 1943, another member of the Sauza family, Francisco Javier Sauza, created Tres Generaciones Tequila as a tribute to his grandfather, Don Cenobio. The brand was created to represent three generations of tequila makers in the Sauza family.

The Current Owner of Tres Generaciones Tequila

    tres generaciones tequila owner

  • In 1987, the Sauza family sold the brand to the wine and liquor conglomerate, Pernod Ricard.
  • However, in 2005, the Sauza family decided to re-enter the tequila industry and created their own brand, Casa Sauza, which distributes Tres Generaciones Tequila.
  • Today, the owner of Tres Generaciones Tequila is Juan Domingo Beckmann, the CEO of Casa Sauza. Beckmann is a sixth-generation member of the Sauza family and is committed to continuing the family’s legacy of producing high-quality tequila.

Key Takeaways

  • Tres Generaciones Tequila was founded by Don Cenobio Sauza, who is often referred to as the “father of tequila.”
  • The brand was created to represent three generations of tequila makers in the Sauza family.
  • Tres Generaciones Tequila is currently owned by Juan Domingo Beckmann, a sixth-generation member of the Sauza family and the CEO of Casa Sauza.
  • The Sauza family sold the brand to Pernod Ricard in 1987 but later re-entered the tequila industry and created their own brand, Casa Sauza.

The Sauza Family’s New Tequila: A Taste Experience Like No Other

If you’re a tequila enthusiast, you’ll be thrilled to learn that the Sauza Family, known for being at the forefront of the tequila industry for over 140 years, has created a new tequila that promises to be a game-changer. Here’s what you need to know about Sauza Family’s new tequila.

A Quick Look at the Sauza Family

The Sauza family is one of the most well-known and respected names in the tequila industry. The family’s roots in the industry go back to 1873 when Don Cenobio Sauza founded La Perseverancia distillery in Jalisco, Mexico. Since then, the Sauza family has been at the forefront of the tequila industry, constantly pushing the boundaries and innovating to create new and exciting tequila varieties.

Introducing Sauza Family’s New Tequila

Sauza Family’s new tequila is a premium tequila that promises to make your taste buds tingle with delight. Here are some of the key features of this new tequila:

  • The tequila is made from 100% blue weber agave, which is hand-selected and carefully harvested to ensure the highest quality.
  • The tequila is aged for a minimum of three years in American oak barrels to impart a smooth, rich flavor that is sure to delight even the most discerning tequila connoisseur.
  • The tequila is crafted using traditional techniques that have been passed down through the generations of the Sauza family, ensuring that it retains the authentic taste and character that is so beloved by tequila enthusiasts around the world.

Why You Should Try Sauza Family’s New Tequila

If you’re searching for a new and exciting tequila to add to your collection, Sauza Family’s new tequila is definitely worth a try. Here are some of the key reasons why we think you’ll love it:

  • The tequila is crafted using traditional techniques that have been honed over 140 years by one of the most respected families in the tequila industry.
  • The tequila is made from 100% blue weber agave, which means that it has a clean, crisp taste that is free from any artificial additives or flavors.
  • The tequila is aged for a minimum of three years, which allows it to develop a rich and complex flavor that is sure to please even the most discerning palate.
  • The tequila is perfect for sipping, either on the rocks or neat, making it the ideal choice for an after-dinner drink with friends or family.

The Verdict

Sauza Family’s new tequila is a premium tequila that is sure to delight anyone who appreciates the taste and character of traditional tequila. It is crafted using the finest ingredients and traditional techniques, ensuring that it retains all the authentic flavors and aromas that are so beloved by tequila enthusiasts around the world. So why not give it a try today and discover a new and exciting tequila experience that you won’t forget anytime soon!

Who Owns Hornitos Tequila

Hornitos Tequila is a popular brand of tequila that is owned by the spirits giant, Beam Suntory. Here are some interesting facts about the history of Hornitos Tequila and its ownership:

History of Hornitos Tequila

  • Hornitos Tequila was first introduced in 1950 by a Mexican family named the Beckmanns.
  • The Beckmann family owned a distillery named “La Estellena” in the Jalisco region of Mexico, where they produced tequila under the name “Tequila Herradura.”
  • The inspiration for Hornitos Tequila’s unique branding and name came from the horn-shaped clay oven used to roast the agave plants used in tequila production.
  • The Hornitos brand was acquired by the liquor company Allied Lyons in 1994.
  • In 2005, Allied Lyons merged with another liquor company, Pernod Ricard, to form the Pernod Ricard Group.

Beam Suntory’s Ownership of Hornitos Tequila

  • In 2014, Beam Suntory acquired the Hornitos brand as part of its $16 billion acquisition deal with the Pernod Ricard Group.
  • Beam Suntory is a leading global spirits company that was formed in 2014 through the merger of Beam Inc. and Suntory Holdings Limited.
  • Beam Suntory is the third-largest premium spirits company in the world, with a portfolio of over 200 spirits brands.
  • Under Beam Suntory’s ownership, Hornitos Tequila has continued to grow in popularity and is now widely available in the U.S. and abroad.

Key Takeaways

  • Hornitos Tequila was first introduced by the Beckmann family in 1950 and was later acquired by Allied Lyons in 1994.
  • In 2014, Beam Suntory acquired the Hornitos brand as part of its acquisition deal with the Pernod Ricard Group.
  • Beam Suntory is a leading global spirits company that owns over 200 premium spirits brands.
  • Today, Hornitos Tequila is one of the most popular tequila brands in the world.

Is Tres Generaciones Mexican owned

Tres Generaciones is a premium tequila brand that is undoubtedly one of the most famous around the world. As a lover of tequila, you might be wondering who is behind this fantastic brand? Is Tres Generaciones Mexican-owned? Let’s find out!

  1. Tres Generaciones is a Mexican-owned tequila brand that is currently managed and operated by the Beckmann family.
  2. The Beckmann family has a long history in the tequila business; they are the founders of the famous Jose Cuervo tequila brand, which is the oldest and most famous tequila producer in the world.
  3. In 2004, the Beckmann family established Tres Generaciones, with the aim of creating a new brand that represents their love for tequila and passion for the craft.
  4. Tres Generaciones is headquartered in Tequila, Jalisco, Mexico, where their distillery is located. The brand is committed to ensuring that their tequila is authentic and of the highest quality.
  5. The Beckmann family has always been committed to using traditional methods to produce their tequila, and they have continued to uphold this tradition with Tres Generaciones.
  6. The brand is deeply rooted in Mexican culture; they celebrate the country’s heritage and traditions through their tequila, which is why their products have gained popularity not only in Mexico but also across the world.

In summary, Tres Generaciones is a Mexican-owned tequila brand operated by the Beckmann family. The brand’s commitment to using traditional methods to produce their tequila and uphold Mexican culture and heritage has made them stand out in the tequila industry. So next time you enjoy a shot of Tres Generaciones tequila, you can be proud to know that you are supporting a brand that is deeply rooted in Mexican culture and heritage.

Tres Generaciones Tequila: From Owner to Celebrity

Since its debut in 2012, Tres Generaciones Tequila has become a household name in the world of premium tequila. Owned by the legendary Cuervo family, Tres Generaciones Tequila’s production is a testament to the family’s long-standing tradition and expertise in crafting exquisite tequila. However, beyond the brand’s undeniable quality and taste, Tres Generaciones Tequila has also become synonymous with some of the world’s most famous celebrities and A-listers.

The Rise of Tres Generaciones Tequila in Hollywood

Over the years, Tres Generaciones Tequila has gained a reputation for being the go-to tequila brand for celebrities. Some of the most popular names in Hollywood have been spotted with a shot or a cocktail of Tres Generaciones Tequila in their hands. From George Clooney to Leonardo DiCaprio, and from Justin Timberlake to Kate Hudson, Tres Generaciones Tequila’s popularity among the elite is undeniable.

Why Tres Generaciones Tequila is Celebrity-Approved

So, what makes Tres Generaciones Tequila such a sought-after brand among celebrities? Here are some possible reasons:

  • Quality and taste: Tres Generaciones Tequila uses only the finest ingredients to produce its tequila. The result is a smooth and flavorful drink that is a favorite among tequila lovers around the world.
  • Unique profile: Tres Generaciones Tequila’s unique production process, which involves aging the tequila in French oak barrels, gives it a distinct flavor profile that sets it apart from other tequila brands.
  • Authenticity: Tres Generaciones Tequila is owned by the Cuervo family, one of the most respected and recognized names in the tequila industry. As a result, the brand is seen as a symbol of authenticity and tradition, something that resonates with many celebrities.

The Tres Generaciones Tequila Celebrity Stories

Over the years, there have been several stories and anecdotes about celebrities and their love for Tres Generaciones Tequila. Here are some of the most interesting ones:

  • George Clooney: When George Clooney and Rande Gerber (Cindy Crawford’s husband) launched their tequila brand, Casamigos, they had Tres Generaciones Tequila as their benchmark for quality and taste. In fact, they used to blind taste-test their tequila against Tres Generaciones Tequila.
  • Leonardo DiCaprio: In 2016, Leonardo DiCaprio was seen at the Coachella music festival with a bottle of Tres Generaciones Tequila. Sources say that he was so impressed with the brand that he even requested a few cases of it to be sent to his yacht in Cannes.
  • Justin Timberlake: According to reports, Justin Timberlake is a big fan of Tres Generaciones Tequila. He even served it at his wedding to Jessica Biel in 2012.

Tres Generaciones Tequila’s status as a celebrity-favorite is a testament to the brand’s quality and taste. However, it’s not just about the product. Tres Generaciones Tequila’s association with the Cuervo family and its rich tradition and history also appeal to many celebrities. Whether it’s at parties, events, or just a casual drink at home, Tres Generaciones Tequila has become a part of Hollywood’s culture, and its popularity only seems to be growing.

Justin Timberlake’s Tequila: A Closer Look

If there’s one thing that Justin Timberlake knows how to do, it’s entertain. The singer, songwriter, and actor has made waves in the entertainment industry for years, from his days in *NSYNC to his successful solo career and movie roles. But did you know that he also has a hand in the tequila business? Here’s a closer look at Justin Timberlake’s tequila and the story behind it.

The Beginnings of 901 Tequila

Back in 2009, Justin Timberlake launched his own brand of tequila called 901 Tequila. The name comes from the time of night when partygoers often switch from drinking beer or wine to something stronger – 9:01pm. Justin wanted to create a tequila that was smooth and easy to drink, something that would appeal to a wide range of people.

The 901 Tequila Lineup

901 Tequila offers three different varieties, each with its own unique flavor profile:

  • Silver: This is the purest form of 901 Tequila, with a clean taste and hints of citrus.
  • Reposado: Aged in oak barrels for six months, this tequila has a smooth, rich flavor with notes of vanilla and caramel.
  • Anejo: Aged for at least two years, this tequila is the most complex of the three, with a deep amber color and flavors of butterscotch and spice.

The Sale to Sauza

In 2014, Justin Timberlake made headlines again when he sold his stake in 901 Tequila to the spirits giant, Sauza. While some fans were disappointed that he was no longer directly involved in the brand, others saw it as a smart move – Sauza had the resources and distribution channels to take 901 Tequila to the next level.

A Legacy Lives On

While Justin Timberlake may no longer be the face of 901 Tequila, the brand continues to thrive and grow. It’s a testament to the quality of the tequila itself, which has won numerous awards and accolades over the years. And who knows – maybe one day Justin will decide to dip his toe back in the tequila game. One thing’s for sure – with his charisma and creativity, it’s sure to be a hit.

Key Takeaways

  • Justin Timberlake launched 901 Tequila in 2009 with the goal of creating a smooth, easy-to-drink tequila.
  • The brand offers three different varieties: Silver, Reposado, and Anejo, each with its own unique flavor profile.
  • In 2014, Justin sold his stake in 901 Tequila to Sauza.
  • Despite no longer being involved in the brand, 901 Tequila continues to be a popular and award-winning tequila.

Who Created Tres Generaciones Tequila

Tres Generaciones Tequila is a premium tequila that has been making waves in the spirits industry for years. This tequila brand offers three distinct types of tequila, each with its unique flavor, character, and history. But who is behind this successful tequila brand? Let’s find out!

The Origin of Tres Generaciones Tequila

Tres Generaciones Tequila is a product of the renowned tequila distillery, Casa Herradura. Casa Herradura has been perfecting the art of tequila distillation for over 150 years, making it one of the oldest and most respected tequila brands in the world.

The Founder of Tres Generaciones Tequila

The founder of Tres Generaciones Tequila is none other than Francisco Beckmann, a member of the fifth generation of the Beckmann family, who owns Casa Herradura. Born and raised in Mexico, Francisco has always been passionate about tequila and knew that he wanted to continue the legacy of his family’s tequila business.

Francisco Beckmann’s Vision for Tres Generaciones Tequila

Francisco wanted to create a tequila that honored the centuries-old tradition of making tequila while also being innovative and modern. He envisioned a tequila that would be enjoyed by both tequila aficionados and casual drinkers alike. With this vision, he set out to create Tres Generaciones Tequila, a brand that would reflect the Beckmann family’s dedication to producing the highest quality tequila.

The Success of Tres Generaciones Tequila

Thanks to the dedication and hard work of Francisco Beckmann and his team, Tres Generaciones Tequila has become one of the most popular premium tequila brands in the world. Their three distinct varieties – Blanco, Reposado, and Añejo – cater to different tequila tastes and preferences. They have gained a huge following of tequila enthusiasts who appreciate the brand’s commitment to quality, innovation, and tradition.

Key Takeaways

  • Tres Generaciones Tequila is a premium tequila brand owned by Casa Herradura.
  • The founder and visionary behind Tres Generaciones Tequila is Francisco Beckmann, a member of the fifth generation of the Beckmann family.
  • Francisco’s vision for Tres Generaciones Tequila was to create a brand that honored tradition while also being innovative and modern.
  • Tres Generaciones Tequila is a huge success, thanks to its commitment to quality, innovation, and tradition.

In conclusion, Tres Generaciones Tequila is a brand that truly honors the tradition of tequila while also being innovative and modern. The dedication and passion of its founder, Francisco Beckmann, have made it one of the most popular premium tequila brands in the world. If you are a tequila lover, you owe it to yourself to give Tres Generaciones Tequila a try. Salud!

Where to Find Tres Generaciones Tequila

Tres Generaciones Tequila is a premium tequila brand known for its smooth taste and rich history. If you’re looking to buy Tres Generaciones Tequila, you’re in luck! It’s available at many liquor stores and online retailers. Here are some of the best places to buy Tres Generaciones Tequila:

Local Liquor Stores

Check your local liquor stores to see if they carry Tres Generaciones Tequila. This is the most straightforward way to purchase the tequila. You can also ask for recommendations from the store staff, who are often knowledgeable about the different tequila brands they offer.

Online Retailers

If you prefer to buy Tres Generaciones Tequila online, there are many online retailers that offer the product with delivery right to your doorstep. Some online retailers that offer Tres Generaciones Tequila include:

  • Drizly
  • Wine.com
  • ReserveBar

Tres Generaciones Tequila Website

The official Tres Generaciones Tequila website also offers online shopping. Not only can you buy the product, but you can also learn more about the brand’s history, production process, and cocktail recipes.

Costco

If you are a member of Costco, you may be able to find Tres Generaciones Tequila there. Costco often carries various types of tequila and may offer a discounted price.

Specialty Spirit Stores

Specialty spirit stores often have a wider selection of tequila, including premium brands like Tres Generaciones Tequila. These stores may also offer tasting events, allowing you to try the product before making a purchase.

Mexican Restaurants

Some Mexican restaurants carry Tres Generaciones Tequila and offer it as part of their drink menus. If you enjoy the tequila while dining out, ask the restaurant if they sell it by the bottle.

In conclusion, Tres Generaciones Tequila is widely available both in-store and online. You can purchase it from local liquor stores, online retailers, the Tres Generaciones Tequila website, Costco, specialty spirit stores, and even some Mexican restaurants that offer it in their drink menus. Choose the option that suits you best, and enjoy this premium tequila at home or out on the town!

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