The Under Armour CMO: Unveiling the Mastermind Behind the Brand’s Marketing Magic

If you’re a fitness enthusiast or simply someone who appreciates well-crafted activewear, chances are you’ve heard of Under Armour. This popular sports apparel brand has become a go-to for athletes and fitness fanatics worldwide. But have you ever wondered about the strategic genius behind Under Armour’s captivating marketing campaigns? Enter the Chief Marketing Officer (CMO), the individual responsible for shaping the brand’s image and driving its success.

Meet Jim Bel Bruno: The Strategic Visionary

At the helm of Under Armour’s marketing endeavors is none other than Jim Bel Bruno, the current CMO. With a wealth of experience in the marketing industry, Bel Bruno has been instrumental in propelling Under Armour to new heights of global recognition. Under his leadership, the brand has solidified its standing as a frontrunner in the highly competitive sportswear market.

Unveiling the Under Armour Marketing Strategy

under armour cmo

Under Armour’s marketing tactics go far beyond catchy ads and celebrity endorsements. The brand has taken a unique approach to connect with its target audience, tapping into their passions, dreams, and aspirations. Through powerful storytelling, inspiring campaigns, and a genuine commitment to empowering athletes, Under Armour has successfully cultivated a loyal following.

Crafting a Seamless Online Experience

In this digital age, a strong online presence is paramount. Under Armour recognizes the importance of providing customers with a seamless online experience. Their official website,, has become a hub for all things fitness, offering a wide range of products, training resources, and even career opportunities. For fitness enthusiasts in Singapore, provides localized information and easy access to their favorite athletic gear.

The Powerhouses behind Under Armour

Behind every successful brand lies a team of dedicated individuals. Under Armour is no exception. With a strong executive team, including CEO Massimo Baratto, the brand’s vision comes to life. Together, Baratto and Bel Bruno steer Under Armour towards innovation, ensuring that their marketing efforts align with the brand’s core values and resonate with their target demographic.

As we delve deeper into the world of Under Armour’s marketing prowess, we’ll explore Jim Bel Bruno’s impact on the brand, the strategies that have propelled Under Armour to the top of the athletic apparel industry, and the key players who make it all happen. So, fasten your seatbelts and get ready to uncover the secrets behind Under Armour’s marketing magic with us!

Under Armour’s Chief Marketing Officer: A Game Changer in Sports Apparel

Under Armour has been rocking the sports apparel industry for years, and at the forefront of their marketing efforts is their Chief Marketing Officer (CMO). In this section, we’ll dive into what the Under Armour CMO does and how they are instrumental in shaping the brand’s success.

The Role of the Under Armour CMO

The Under Armour CMO is responsible for overseeing all marketing and branding strategies for the company. From developing compelling campaigns to building partnerships with athletes and influencers, the CMO plays a crucial role in promoting the Under Armour brand and driving sales.

Developing Compelling Campaigns

One of the primary responsibilities of the Under Armour CMO is creating captivating and engaging marketing campaigns. These campaigns not only showcase Under Armour’s products but also embody the brand’s values, such as determination, perseverance, and the relentless pursuit of excellence. Whether it’s a powerful TV commercial or a thought-provoking social media campaign, the CMO’s team is always pushing boundaries to capture the attention of their target audience.

Championing Athlete Partnerships

Under Armour has built a reputation for partnering with world-class athletes across different sports. The CMO is at the forefront of these partnerships, working closely with athletes to promote their stories and connect them with the Under Armour brand. By highlighting the athletic achievements and journeys of these athletes, Under Armour not only inspires its target audience but also establishes itself as a brand committed to helping athletes succeed.

Engaging with Influencers

In the age of social media, influencers have become an essential part of the marketing landscape. The Under Armour CMO recognizes the power of influencers and works on building strong relationships with influential individuals who align with the brand’s values. These influencers help amplify Under Armour’s marketing messages and reach new audiences, creating a buzz around the brand.

The Under Armour CMO in Action

The Under Armour CMO brings an innovative and creative approach to sports apparel marketing. They are constantly pushing boundaries and looking for new ways to captivate consumers. From pioneering the intersection of technology and sports apparel to leveraging social media trends, the CMO keeps Under Armour at the cutting edge of the industry.

Embracing Technology

Under Armour has been at the forefront of integrating technology into their products, and the CMO plays a vital role in showcasing these advancements. From smart fabrics that regulate body temperature to connected fitness devices, Under Armour’s marketing campaigns highlight the brand’s commitment to innovation and performance enhancement.

Leveraging Social Media

The Under Armour CMO understands the power of social media and its influence on consumer behavior. They leverage platforms like Instagram, Twitter, and TikTok to engage with their target audience and generate buzz around the brand. Through compelling content, behind-the-scenes looks, and athlete collaborations, Under Armour maximizes their social media presence and connects with consumers on a deeper level.

With the Under Armour CMO leading the charge, Under Armour continues to dominate the sports apparel industry. Through compelling campaigns, athlete partnerships, and innovative marketing strategies, the CMO plays a vital role in putting Under Armour at the forefront of customers’ minds. Their relentless pursuit of excellence and commitment to staying ahead of the game allows Under Armour to maintain its position as a game-changer in sports apparel.

Jim Bel Bruno: The Creative Genius Behind Under Armour’s Marketing

Under Armour’s success can be attributed in large part to its Chief Marketing Officer (CMO), Jim Bel Bruno. With his innovative ideas and creative strategies, Bel Bruno has taken Under Armour’s marketing efforts to new heights.

A Visionary CMO

Bel Bruno’s visionary approach to marketing has made Under Armour a powerhouse in the industry. He understands the importance of connecting with consumers on a deeper level, and his strategies reflect that understanding. Under Bel Bruno’s guidance, Under Armour has been able to build a strong brand identity that resonates with athletes and fitness enthusiasts alike.

Relatable and Engaging Campaigns

One of the reasons why Under Armour’s marketing is so effective is because it is relatable and engaging. Bel Bruno understands that consumers want to see themselves represented in the campaigns they see. That’s why Under Armour’s advertisements feature real people with inspiring stories, rather than relying solely on celebrity endorsements. This approach helps create a genuine connection with consumers and makes them feel like part of the Under Armour community.

From “We Must Protect This House” to “I Will What I Want”

Under Bel Bruno’s leadership, Under Armour has launched some of the most memorable and successful campaigns in recent years. Who could forget the iconic “We Must Protect This House” slogan that became synonymous with the brand? This rallying cry appealed to athletes’ competitive spirit and helped solidify Under Armour’s position as a brand for winners.

More recently, the “I Will What I Want” campaign broke new ground by featuring female athletes in a way that was empowering and inspiring. This bold move challenged traditional beauty standards and positioned Under Armour as a brand that celebrates strength and determination in all its forms.

Staying Ahead of the Game

Bel Bruno understands the importance of staying ahead of the game in the ever-evolving world of marketing. He constantly seeks new ways to innovate and push boundaries. From partnerships with top athletes to collaborations with fashion designers, Under Armour’s marketing strategies are always fresh and exciting.

With Bel Bruno at the helm, Under Armour’s marketing efforts are poised to continue making waves. His bold and creative approach ensures that the brand remains relevant and appealing to athletes of all levels.

In conclusion, Jim Bel Bruno’s impact on Under Armour’s marketing cannot be overstated. His visionary ideas and innovative strategies have made the brand a force to be reckoned with in the industry. And as long as Bel Bruno is leading the way, Under Armour’s marketing will continue to captivate and inspire athletes around the world.

Under Armour Camo: Stylish and Functional Outdoor Apparel

Under Armour is well-known for its innovative sports apparel and footwear, but did you know they also offer a range of camo products? Whether you’re an avid hunter, a passionate outdoor enthusiast, or simply a fan of streetwear fashion, Under Armour camo is perfect for adding a touch of style and practicality to your wardrobe.

Blend in with Nature

Under Armour understands the importance of blending in with your surroundings when it comes to outdoor activities. That’s why they have developed a wide selection of camo patterns that mimic the colors and textures of different landscapes. From forest greens and browns to desert-inspired hues, there’s a camo pattern to suit every terrain.

Stay Comfortable in the Great Outdoors

Not only does Under Armour camo look good, but it also performs exceptionally well in the great outdoors. The brand’s commitment to high-quality materials means that their camo apparel is durable, comfortable, and suitable for various weather conditions. Whether you’re hiking, hunting, or fishing, you can rely on Under Armour to keep you comfortable and protected.

Versatile and Stylish

Under Armour camo isn’t just for outdoor activities. The brand has successfully blended fashion with functionality, allowing you to incorporate camo into your everyday wardrobe. From stylish joggers and hoodies to trendy sneakers and caps, Under Armour offers a wide range of camo options that can easily be paired with your favorite casual outfits.

Technical Features

Under Armour has incorporated their signature technology into their camo products, ensuring that they go beyond aesthetics. Moisture-wicking fabrics keep you cool and dry, while odor-resistant materials help you stay fresh even during long days spent in the wilderness. With Under Armour camo, you don’t have to sacrifice performance for style.

Under Armour camo is the perfect blend of style, functionality, and versatility. Whether you’re heading out on a hunting trip or simply want to add a touch of edge to your streetwear look, their camo collection has something for everyone. With high-quality materials, innovative technology, and a wide range of styles, Under Armour ensures that you’ll be comfortable, protected, and fashionable no matter your adventure. So, why not embrace your wild side and explore their camo collection today?

Under Armour Website – Your One-Stop Shop for Athletic Gear

If you’re looking for a wide range of athletic gear that combines style and performance, look no further than the Under Armour website. With a user-friendly interface and a comprehensive selection of products, Under Armour has created an online shopping experience that caters to athletes of all levels.

Explore the Under Armour Collection

When you visit Under Armour’s website, you’ll be greeted with a visually appealing homepage that showcases their latest collections. From trendy streetwear to high-performance athletic gear, Under Armour has something for everyone. Whether you’re shopping for workout clothes, shoes, or accessories, their website offers a streamlined browsing experience that allows you to find exactly what you’re looking for.

Top-Quality Products

Under Armour is known for its commitment to producing top-quality products. When you shop on their website, you can trust that you’re purchasing items that have been rigorously tested to withstand the demands of athletic activities. From moisture-wicking fabrics to innovative design features, each product is carefully crafted to enhance comfort and performance.

Customer Reviews and Recommendations

One of the great features of the Under Armour website is the abundance of customer reviews. Before making a purchase, you can read what other customers have to say about the product you’re interested in. This helps you make an informed decision and ensures that you’re getting a product that meets your needs.

Exclusive Online Deals and Promotions

When you shop on the Under Armour website, you’ll have access to exclusive online deals and promotions. Whether it’s a limited-time discount or a special bundle offer, their website is constantly updated with exciting deals that can save you money on your favorite Under Armour products.

Easy Return Policy

Under Armour understands that sometimes things don’t work out, so they have a hassle-free return policy. If you’re not completely satisfied with your purchase, you can easily return your items for a refund or exchange. This adds a level of convenience and peace of mind to your online shopping experience.

With its user-friendly interface, comprehensive selection, and commitment to quality, the Under Armour website is the go-to destination for all your athletic gear needs. By providing customer reviews, exclusive deals, and an easy return policy, they ensure that your online shopping experience is both enjoyable and convenient. So go ahead, browse their website, and find the perfect gear to take your athletic performance to the next level!

Under Armour in Singapore

Under Armour is a well-known brand in the world of sports and fitness, and their popularity extends to the sunny island of Singapore. With a strong online presence and a dedicated website, Under Armour has established itself as a go-to destination for athletes and fitness enthusiasts in Singapore.

Exploring the Under Armour Website

When you visit the Under Armour website,, you’ll be greeted with a sleek and user-friendly interface that makes shopping for sportswear a breeze. From stylish activewear to high-performance gear, the website offers a wide range of products to suit every athlete’s needs.

Exclusive Collections for Singaporean Athletes

One of the highlights of is the exclusive collections tailored specifically for Singaporean athletes. These collections take into account the unique climate and demands of sports in Singapore, ensuring that athletes can perform to their fullest potential without compromising on comfort.

Product Details and Reviews

under armour cmo

The website provides detailed descriptions and specifications for each product, allowing customers to make informed decisions before making a purchase. Additionally, customer reviews and ratings are available for many products, giving shoppers an insight into the experiences of other athletes.

Seamless Shopping Experience

Under Armour understands the importance of a seamless shopping experience, and their website reflects that. With secure payment options and hassle-free navigation, customers can easily find what they’re looking for and complete their purchases with confidence.

Promotions and Discounts

Under Armour often offers promotions and discounts exclusively on their website, allowing customers to get their favorite sportswear at even more affordable prices. Staying up-to-date with the latest promotions can save you some serious cash.

Stay Connected with Under Armour

To keep up with the latest news, product releases, and events, Under Armour enthusiasts can subscribe to the website’s newsletter. By doing so, you’ll be among the first to know about exciting developments in the world of Under Armour. is not just another online shopping platform; it’s a hub for the Singaporean fitness community. With its extensive range of products, user-friendly interface, and exclusive collections, it’s no wonder that Under Armour has become a popular choice for athletes looking to up their game. So, whether you’re a seasoned athlete or a fitness enthusiast, check out and experience the world of Under Armour for yourself. Your workout wardrobe will thank you!

Under Armour Careers: Explore Exciting Opportunities at Under Armour

Work Hard, Play Hard

At Under Armour, we believe that our team is our biggest asset. That’s why we not only offer incredible career opportunities on our website, but we also strive to provide a work environment that is both challenging and fulfilling. When you join the Under Armour family, you’ll discover a culture that values hard work, dedication, and collaboration.

Discover Your Passion

Under Armour is passionate about helping athletes perform better, and that same passion extends to our employees. Whether you’re interested in design, marketing, technology, or finance, we have a wide range of career opportunities to suit your interests and expertise. Visit Under Armour Careers to explore the diverse roles available.

Grow With Us

We believe in fostering growth and development within our team. When you join Under Armour, you’ll have access to ongoing training programs, mentorship opportunities, and career advancement pathways. We want our employees to continuously learn and grow, both professionally and personally.

Work-Life Balance

We understand the importance of maintaining a healthy work-life balance. At Under Armour, we offer flexible work arrangements, generous vacation time, and other benefits that prioritize the well-being of our employees. We believe that when our team members have a fulfilling personal life, it positively impacts their work as well.

Join the Under Armour Family

Ready to explore your potential at Under Armour? Visit our Careers page and begin your journey towards an exciting and rewarding career with us. We’re always on the lookout for talented individuals who are passionate about sports, innovation, and making a difference. Join the Under Armour family today and be a part of something remarkable.

Under Armour Executive Team

Meet the Minds Behind Under Armour

Under Armour’s success as a global athletic apparel brand is not just due to their innovative products; it also owes much to the talented executives who lead the company. The Under Armour executive team comprises a group of dynamic individuals with a shared passion for athletic performance and a drive to shape the future of the brand. Let’s take a closer look at some key members of this impressive team.

Kevin Plank: The Visionary Leader

Kevin Plank

At the helm of Under Armour is Kevin Plank, the brand’s founder and former CEO. Known for his entrepreneurial spirit and unwavering determination, Plank’s vision has been instrumental in propelling Under Armour to its current status as a powerhouse in the sports apparel industry. His ability to think outside the box and anticipate market trends has helped the brand stay ahead of the competition.

Patrik Frisk: Driving Growth and Innovation

Leading Under Armour as the current CEO is Patrik Frisk. With an impressive background in the retail and footwear industry, Frisk brings a wealth of knowledge and experience to the table. As an influential member of the executive team, he is responsible for driving the brand’s growth and ensuring that innovation remains at the core of their offerings. His strategic thinking and ability to execute ideas are key driving forces behind Under Armour’s continued success.

Melissa Mahoney: Championing Global Sales

Melissa Mahoney

When it comes to expanding Under Armour’s global reach, Melissa Mahoney plays a pivotal role as the Chief Revenue Officer. With a keen eye for market opportunities, Mahoney sets the brand’s sales strategies in motion and oversees the execution of those plans. Her extensive experience in the sales industry, combined with her relentless drive, have made her an invaluable asset to Under Armour’s executive team.

Paul Fipps: Digital Innovation Extraordinaire

As Chief Digital Officer, Paul Fipps leads Under Armour’s digital innovation efforts. Fipps and his team are responsible for leveraging technology to enhance the brand’s online presence and create seamless digital experiences for customers. With a sharp focus on data analytics and emerging technologies, Fipps ensures that Under Armour remains at the forefront of the digital revolution.

Embracing a Culture of Collaboration

Under Armour’s executive team exemplifies a culture of collaboration and teamwork. By bringing together individuals with diverse backgrounds and talents, Under Armour fosters an environment where fresh ideas flourish. This cohesive approach to leadership enables the brand to continuously push boundaries and deliver innovative products that meet the evolving needs of athletes worldwide.

In conclusion, the Under Armour executive team is the driving force behind the brand’s global success. With their collective expertise, passion for innovation, and collaborative mindset, they continue to steer the company towards new heights. As Under Armour’s journey unfolds, we can eagerly anticipate the groundbreaking achievements this extraordinary team will undoubtedly bring to the world of athletic apparel.

Massimo Baratto: The Creative Mind Behind Under Armour’s Marketing


Under Armour, a leading sports apparel brand, has captured the hearts of athletes and sports enthusiasts worldwide. Behind its successful marketing campaigns is Massimo Baratto, the Chief Marketing Officer (CMO) of Under Armour. With his innovative and captivating marketing strategies, Baratto has played a crucial role in shaping the brand’s image and driving its growth. Let’s dive into the world of Massimo Baratto and discover how he has fueled Under Armour’s success.

A Visionary Leader

Baratto, also known as the “marketing guru,” brings a wealth of experience from his previous roles in other renowned companies. As the CMO of Under Armour, his main focus is to create exciting and engaging campaigns that resonate with athletes of all levels. He uses his passion for sports and his keen understanding of the market to develop authentic and compelling brand stories.

The Power of Storytelling

Under Armour’s marketing success can be attributed, in part, to Baratto’s emphasis on storytelling. He understands that consumers connect with brands that have a strong narrative. Baratto leverages this knowledge to craft inspiring and relatable stories that go beyond promoting products. By highlighting the journeys of real athletes and sharing their triumphs and struggles, Under Armour’s campaigns inspire and motivate consumers to push their limits.

Innovation and Creativity

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Baratto is known for his innovative and out-of-the-box thinking. He constantly pushes the boundaries, seeking unique ways to capture attention and create memorable experiences. Under his guidance, Under Armour has embraced cutting-edge technologies and experiential marketing techniques. From interactive installations to virtual reality experiences, Baratto’s creative strategies have set Under Armour apart from its competitors.

under armour cmo

Building Authentic Relationships

Baratto believes that building authentic relationships with consumers is key to sustaining a successful brand. He understands that today’s consumers value connections and experiences over traditional advertising. To foster these relationships, Baratto has spearheaded collaborations with athletes, celebrities, and fitness influencers. By partnering with individuals who align with Under Armour’s values, the brand establishes authenticity and credibility.

Staying Ahead in the Digital Age

In an increasingly digital world, Baratto recognizes the importance of staying ahead of the curve. He constantly evaluates emerging trends and platforms, ensuring that Under Armour remains at the forefront of digital marketing. Whether it’s leveraging social media influencers or implementing data-driven strategies, Baratto’s digital expertise keeps Under Armour relevant and resonant in the ever-evolving online landscape.

Massimo Baratto’s role as the CMO of Under Armour has been instrumental in shaping the brand’s marketing strategies and fueling its global success. Through his visionary leadership, emphasis on storytelling, innovation, and building authentic relationships, Baratto has solidified Under Armour’s position as a powerhouse in the sports apparel industry. As he continues to push boundaries and embrace new technologies, we can expect Under Armour to maintain its captivating and inspiring marketing campaigns in the years to come.

Who is Under Armour’s current CEO

Meet the mastermind behind Under Armour’s success

When it comes to the powerhouse that is Under Armour, we can’t help but wonder who is leading the charge. Well, look no further! Allow me to introduce you to Under Armour’s current CEO, the brilliant mind that keeps the brand running smoothly – Patrick Frisk!

Patrick Frisk – A game-changer for Under Armour

Patrick Frisk joined Under Armour in 2017, bringing with him a wealth of experience and a fresh perspective. As the CEO, Frisk is responsible for overseeing the company’s overall strategy, driving growth, and ensuring that their innovative products continue to dominate the market.

A journey of excellence

Frisk’s journey to the top of Under Armour is nothing short of impressive. With his relentless work ethic and razor-sharp business acumen, he rose through the ranks in the retail industry, gaining valuable experience along the way.

From humble beginnings to a global brand

Under Frisk’s leadership, Under Armour has experienced tremendous growth and success, transforming from a relatively modest sportswear company into a global powerhouse. His determination and vision have propelled the brand to new heights, capturing the hearts of athletes and fitness enthusiasts worldwide.

Innovation is the name of the game

One of Frisk’s key strengths is his commitment to innovation. He understands the importance of staying ahead of the competition and consistently pushing boundaries. Under Armour’s continuous stream of groundbreaking products is a testament to Frisk’s dedication to driving innovation within the company.

A leader with a heart

Not only is Frisk a strategic mastermind, but he also understands the importance of company culture and values. Under his leadership, Under Armour has fostered an inclusive and empowering work environment, nurturing talent and bringing out the best in their employees.

Looking towards a brighter future

With Frisk at the helm, the future looks undeniably bright for Under Armour. His leadership, passion, and expertise continue to steer the brand towards even greater success, solidifying Under Armour’s position as a dominant force in the sportswear industry.

In conclusion, Patrick Frisk’s tenure as Under Armour’s CEO has been marked by remarkable growth, innovation, and a commitment to excellence. His leadership has propelled Under Armour to new heights, captivating athletes and fitness enthusiasts worldwide. As we eagerly await what the future holds for Under Armour, one thing is certain – with Frisk at the helm, the brand is in good hands.

Who is the Head of Marketing for Under Armour

Meet Under Armour’s Marketing Guru

If you’ve ever wondered who is behind the marketing magic of athletic apparel giant Under Armour, look no further. Meet the head of marketing for Under Armour, the brilliant mind responsible for propelling the brand to global success.

A Dynamic Leader: The Under Armour CMO

Under Armour’s Chief Marketing Officer (CMO) is none other than Alessandro de Pestel. With his unmistakable charisma and impressive track record, de Pestel is the driving force behind Under Armour’s innovative marketing campaigns and strategic brand positioning.

A Legacy of Success

Before joining Under Armour, de Pestel held various leadership roles at renowned companies such as The Coca-Cola Company and Ralph Lauren. As a seasoned marketing expert, he brings a wealth of experience and a fresh perspective to the Under Armour team.

The Visionary Marketer: Shaping Under Armour’s Future

De Pestel’s visionary approach to marketing has played a pivotal role in shaping Under Armour’s future. By focusing on disruptive strategies and pushing creative boundaries, he has successfully positioned Under Armour as a top player in the fiercely competitive sports apparel industry.

Engaging Consumers: A Winning Formula

Under de Pestel’s guidance, Under Armour has excelled in engaging consumers on a deeper level. Through innovative campaigns and collaborations with athletes and celebrities, the brand has managed to capture the attention and loyalty of millions around the globe.

A Digital Revolution: Under Armour’s Marketing Makeover

Recognizing the importance of digital platforms, de Pestel spearheaded Under Armour’s digital marketing transformation. By leveraging social media, data analytics, and cutting-edge technology, the brand has reached new heights, connecting with consumers on a more personal and meaningful level.

The Future Looks Bright

Under the leadership of Alessandro de Pestel, Under Armour’s marketing strategy continues to evolve and adapt to the ever-changing landscape of the industry. With a laser focus on innovation and a commitment to delivering top-notch products, Under Armour is poised for even greater success in the years to come.

So, the next time you see those captivating Under Armour ads or find yourself drawn to their cutting-edge products, remember, it’s the brilliant mind of Alessandro de Pestel and his marketing prowess that is undoubtedly behind it all.

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