Ideation Strategist: The Ultimate Guide to Boost Your Creativity

As an entrepreneur, marketer, or executive, your daily routine necessitates ideation. Brainstorming is an essential part of solving problems and developing innovative ideas. The ability to ideate effectively is a necessary skill for successful business development, product advancement, or even individual growth. The process of generating innovative ideas, especially on a consistent basis, can be challenging and frustrating. But, an ideation strategist can help. In this article, we will explore what an ideation strategist is, how they function, and the critical role they play in driving successful businesses.

First, we will look at the meaning of ideation and how it is applied in various fields. Next, we will dive into the three stages of ideation and the best techniques for brainstorming. We will then explore different ideation models, such as design thinking, that can aid in the ideation process. Additionally, we will discuss useful ideation prompts that will help improve creativity.

Moreover, we will examine the responsibilities of an ideation strategist, their job description, and their significance in enhancing business innovation. We will shed light on the differences between ideation and strategy and explain why they are interrelated. Finally, we will cover some proven techniques for improving your ideation skills and evolving into a more successful ideation strategist.

In summary, an ideation strategist is a must-have specialist in today’s business world. To remain competitive, you must be able to generate new innovative ideas and execute them efficiently. Therefore, reading this comprehensive guide will help you understand the benefits of hiring an ideation strategist or, better yet, how to improve your personal ideation skills to become one.

The Role of an Ideation Strategist in Boosting Creativity

An ideation strategist is someone who assists businesses and individuals in generating new ideas. They help to drive innovation, think creatively, and develop fresh perspectives. Their primary responsibility is to help teams overcome stagnation and develop new ideas for innovative products or services. Here’s what you need to know about the role of an ideation strategist.

Understanding the Ideation Process

The first step in the ideation process is to understand the problem or challenge. A strategist helps to identify the core problem and works with the team to refine and clarify the challenge. This is essential for generating ideas that are relevant and useful. The next step is to set up a brainstorming session in which ideas can flow freely without judgment. The ideation strategist can provide a framework for the session and ensure that everyone gets their ideas heard.

Encouraging Creative Solutions

An ideation strategist encourages creative solutions by fostering an environment that stimulates imagination and outside-of-the-box thinking. By incorporating diverse perspectives and encouraging risk-taking, they can help teams come up with innovative ideas that may not have otherwise been considered. They can also act as a sounding board for ideas, offering feedback and critiques that address any potential flaws or weaknesses.

Developing Actionable Strategies

Once the ideation session is over, the strategist helps to develop actionable strategies based on the ideas generated. This involves prioritizing and filtering the ideas, and then crafting a plan for implementing the most promising concepts. They may also provide advice on how to execute the plan, including identifying and leveraging available resources.

Key Takeaways

  • Ideation strategists play a crucial role in helping teams generate new ideas and drive innovation.
  • They assist in identifying challenges and establishing a framework for brainstorming sessions.
  • They foster an environment that encourages imagination and risk-taking, leading to creative solutions.
  • They assist in developing actionable strategies and provide support with executing plans.

In conclusion, an ideation strategist can help teams unlock their creative potential and drive innovation by assisting them in generating new ideas and translating them into actionable strategies. By incorporating their expertise and diverse perspectives, they can help businesses and individuals overcome stagnation and develop fresh perspectives.

Ideation Models

If you want to unlock your creative potential and generate fresh ideas, then you need to explore some ideation models. Here are some popular ideation models that can help you come up with innovative ideas:


Brainstorming is a classic ideation model that involves the generation of ideas in a group. In brainstorming, all ideas are accepted without judgment, criticism, or evaluation. The idea is to generate as many ideas as possible, even if they seem silly or impractical. The key to successful brainstorming is to build on each other’s ideas and use them as a springboard for further ideation.

Mind Mapping

Mind mapping is a visual ideation model that involves the use of diagrams to generate, organize, and simplify ideas. It starts with a central idea, and then branches out into sub-ideas and supporting details. Mind maps are excellent for exploring complex ideas and identifying relationships between them.


SCAMPER is an ideation model that uses a set of specific prompts to stimulate creative thinking. SCAMPER is an acronym that stands for:
* Substitute
* Combine
* Adapt
* Modify/ Magnify
* Put to other uses
* Eliminate
* Rearrange / Reverse

Each prompt is used to generate innovative ideas by modifying an existing product, process, or service. For example, you could ask: “How can we substitute the current materials with more environmentally friendly ones?” or “How can we combine two existing products to create a new and useful one?”

Design Thinking

Design thinking is a human-centered ideation model that involves putting yourself in the shoes of the user and generating ideas that address their needs and desires. It involves empathy, experimentation, prototyping, and iteration. Design thinking is often used in product development and user experience design.

Random Word Ideation

Random word ideation involves picking a random word and using it to generate new ideas. The idea is to combine the random word with the ideation challenge to generate fresh ideas. For example, if the ideation challenge is to come up with a new product for the elderly, and the random word is “honeycomb,” you could generate ideas such as a honeycomb-shaped walker, a honeycomb-textured grip for utensils, or a honey-flavored dietary supplement.

Ideation models provide a structured approach to creative thinking and can help unlock your potential for generating fresh ideas. Experiment with different ideation models and find the ones that work best for you. With practice, you’ll become an ideation strategist, generating innovative ideas with ease.

Ideation Design: Taking Your Ideas to the Next Level

If you’re looking to come up with new ideas, the process can often feel daunting. However, with the help of an ideation strategist, you can streamline your brainstorming process and come up with creative solutions that will set you apart from the competition.

But what about the process of turning those ideas into reality? That’s where ideation design comes in. Let’s explore how ideation design can help take your ideas to the next level.

Defining ideation design

Ideation design is the process of taking ideas generated from ideation sessions and developing them into tangible products or services. It involves taking a holistic approach to the design process, starting from the early ideation stages and carrying through to the final product.

The ideation design process

ideation strategist

So how does ideation design work? Here’s an overview of the ideation design process:

  1. Ideation: First comes the brainstorming process, where a group of individuals generate countless ideas.

  2. Selection: Next, the team evaluates which ideas have the most potential and selects the winning ideas.

  3. Prototyping: The selected ideas are then turned into prototypes, where the team can evaluate how well they work and what can be improved.

  4. Testing: The prototypes are tested and improved upon until they are quality products or services.

  5. Launch: Finally, the polished product or service is ready to launch.

The benefits of ideation design

There are several benefits to incorporating ideation design into your creative process:

  • Better products and services: The ideation design process ensures that ideas are tested and refined until they are high-quality products or services.
  • Higher success rate: By choosing the best ideas early on, you can allocate your resources to the ideas with the most potential.
  • Innovation: Ideation design enables you to come up with creative solutions that stand out from the competition.
  • Collaboration: Ideation design often involves a team effort, which can lead to increased collaboration and better communication.

In conclusion, ideation design is an essential aspect of the creative process. By bringing together ideation and design, you can create high-quality products and services that stand out from the competition. So why not give it a try for your next project?

The Ideation Process: Perfecting Your Brainstorming Technique

Getting those creative juices flowing is a must for an Ideation Strategist. But how can you guarantee you’re coming up with top-notch ideas for your clients? Well, it all starts with the Ideation Process. By following the steps outlined below, you’ll be able to generate quality ideas easily and quickly.

Understanding Your Client

Before you start brainstorming, you must first fully comprehend the client’s needs and goals. This will make it easier for you to come up with ideas that are tailored to their specific requirements. Here are some things to consider:

  • What are the client’s current challenges?
  • What are their future objectives?
  • Who is their target audience?
  • What is their brand identity?

Once you have a solid understanding of your client, it’s time to move on to the next phase.

Conducting Research

Research is crucial to the Ideation Process. Having a good understanding of the client’s industry and competitors is necessary for creating innovative ideas. Some research steps that Ideation Strategists normally follow include:

  • SWOT analysis
  • Analyzing industry trends and developments
  • Reviewing competitor strategies
  • Examining social media activity and sentiment

By conducting thorough research, you’ll be able to identify knowledge gaps and come up with fresh ideas that will differentiate your client from their competitors.

The Power of Brainstorming

Brainstorming is the bread and butter of the Ideation Process. Here are some tips to make your sessions more productive:

  • Get a diverse group of participants: The more diverse the group, the more varied the ideas will be.
  • No criticism allowed: Participants should be free to express their wildest ideas no matter how unfeasible they seem.
  • Use visuals: Sketches, diagrams, or flowcharts can help participants visualize their concepts.

Brainstorming sessions are an excellent way to gather a vast amount of ideas in a short amount of time. Don’t be afraid to mix things up by introducing new methodologies or gamification.

Refining and Selecting Ideas

Once you’ve gathered a pool of ideas, it’s time to refine them. Here’s what you should do next:

  • Organize ideas into categories: This makes it easier to analyze and compare similar concepts.
  • Evaluate each idea: Rate each concept based on feasibility, impact, and relevance to the client’s objectives.
  • Combine, refine, and develop: Take the best ideas and develop them further. Combine similar ideas to create even better ones.

Selecting the best ideas from your pool is crucial to the Ideation Process. Prioritizing concepts based on impact and feasibility is a must. Remember, quantity does not equal quality.

The Ideation Process is a crucial part of an Ideation Strategist’s job. Follow these steps, and you’ll be able to generate brilliant ideas that will wow your clients and set you apart from the competition. Happy brainstorming!

Ideation Prompts

As an ideation strategist, coming up with innovative ideas and concepts is essential. However, sometimes we all need a little push to get the creative juices flowing. Below are some ideation prompts that can help you generate fresh ideas and unlock your creativity:

1. Reverse brainstorming

Instead of thinking about solutions to a problem, try thinking about the opposite. This technique can help you approach a problem from a different perspective and generate new and innovative solutions.

2. Mind Mapping

Create a visual map of your ideas and thoughts with a mind map. Mind mapping helps you see how ideas are connected and can inspire further ideation.

3. Random Word Association

Pick a random word, and then brainstorm ideas that relate to that word. This technique can inspire creative, unexpected ideas that you may not have explored otherwise.


SCAMPER is an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. This technique allows you to explore many different avenues for ideation and can help you generate unique ideas.

5. Analogies

Analogies can be a great way to generate new ideas by comparing the problem to a similar situation or object. This technique can help you approach a problem from a different angle and generate innovative solutions.

6. Questioning Assumptions

Challenge your assumptions about a problem or idea. This technique can help you break free from your preconceived notions and generate fresh, innovative ideas.

7. Random stimuli

Take a look around and use your environment as a source of inspiration. Objects, colors, and textures around us can ignite new, innovative ideas.

By using these ideation prompts, you’ll be able to tap into your creativity and come up with brilliant new ideas for your projects. It’s important to remember that ideation is not a one-time event, but a continual process. Experiment with different techniques and find what works best for you. Happy ideating!

Business Ideation Strategies

As an ideation strategist, ensuring that businesses have a cutting edge over their competitors is my top priority. Business ideation is a critical factor that must be given the utmost attention, especially in this digital age where innovation and creativity are vital to business success. Here are some effective business ideation strategies to adopt:

Conducting Market Research

To stay ahead of the competition, you must have a clear understanding of the market and trends. Conducting market research is an effective way to achieve this. It involves analyzing data on existing and potential customers, competitors, and the industry as a whole. With this information, you can analyze what customers need, their preferences, buying habits, and pain points. This information is vital in creating unique solutions and products that solve customer problems.

Identifying Gaps in the Market

Identifying gaps in the market is a crucial step in business ideation. By analyzing the market, you can find areas that are underserved or completely depraved of specific solutions. Identifying these gaps and creating unique solutions to fill these voids can give businesses a competitive edge.

Developing a Unique Value Proposition

Before embarking on any business venture, it is critical to have a unique selling point. A unique value proposition is what sets your business apart from the competition, making it stand out. It should be clear, concise, and easily understood by potential customers. The value proposition must highlight the benefits of using your product or service, and why it’s better than others in the market.

Brainstorming Sessions

Brainstorming sessions are an excellent way to generate ideas that can fuel business growth. It involves gathering teams and sharing ideas on various aspects of the business. Brainstorming sessions can be done both in-house or in collaboration with external consultants. It is a fun and interactive way to develop ideas that can be shaped into unique solutions.

Collaborations and Partnerships

Collaborations and partnerships foster innovation and promote business growth. By partnering with industry leaders, businesses can leverage their network and resources to create unique products and services. Partnerships can also help businesses reach a broader audience, increasing brand visibility and recognition.

Innovation and creativity are the bedrocks of business ideation. Organizations that prioritize ideation will thrive better than those who don’t. Adopting the right business ideation strategies can ensure that businesses stay ahead of the pack and provide unique solutions that solve customer problems. By conducting market research, identifying gaps, developing a unique value proposition, collaborating, and brainstorming, businesses can stay ahead of the competition.

Innovation Ideation

As an ideation strategist, coming up with innovative ideas is a major part of the job. Here are some key points to consider when brainstorming ideas for innovation:

Brainstorming Techniques

  • Mind mapping: This involves putting your main idea in the center of a sheet of paper and drawing lines to connect related ideas as they come to you. It can be helpful to write down whatever comes to mind without censoring yourself.
  • Reverse brainstorming: Instead of asking how to solve a problem, think of ways to make the problem worse first. This can help spark unique solutions.
  • Random word association: Pick random words and try to connect them to your problem or idea. This can lead to unexpected connections and ideas.

Factors That Foster Innovation

  • Diversity: Having a diverse team with varying backgrounds and perspectives can lead to more innovative ideas.
  • Risk-taking: Innovation often requires taking risks and trying new things.
  • Failure acceptance: Failure often leads to learning and innovation. It’s important to have a culture where failure is seen as an opportunity to learn rather than something negative.
  • Openness: Being open to new ideas and ways of thinking can lead to breakthroughs and innovation.

Innovation Ideation Tools

  • Ideation software: There are many Ideation software solutions that can help facilitate brainstorming sessions and streamline the ideation process.
  • Prototyping tools: Creating prototypes can help bring your ideas to life and test them quickly and efficiently. There are many prototyping tools available online.
  • Collaboration tools: Tools like Slack, Trello, and Asana can help teams collaborate on ideas and keep everyone up to date.

In conclusion, coming up with innovative ideas requires a combination of brainstorming techniques, factors that foster innovation, and the right tools. As an ideation strategist, it’s important to be open to new ideas and ways of thinking while also taking risks and learning from failures. With the right approach and mindset, innovation ideation can lead to breakthroughs and new solutions to problems.

How to Ideate Better

Ideation is the process of coming up with new ideas. It involves brainstorming, thinking, and exploring different concepts to find the best solutions. As an ideation strategist, your role is to help people think creatively and generate unique ideas that are innovative and practical. Here are some tips on how to ideate better:

Start With a Problem Statement

Before you start generating ideas, it’s essential to have a clear problem statement. A problem statement articulates the issue you want to solve, the impact it has, and what you hope to achieve. Having a well-defined problem statement helps you create ideas that are relevant and specific to the problem you’re trying to solve.

Use Different Techniques for Ideation

There are several techniques you can use to develop ideas, such as brainstorming, mind mapping, and role-playing. Brainstorming involves collecting all ideas without judgment, while mind mapping is a visual technique that helps you see the relationships between ideas. Role-playing helps you think from different perspectives and generate new ideas.

Get Inspiration From Related Industries

Looking at related industries can spark new ideas for your problem. By exploring different sectors, you can see how they’re tackling similar problems and learn from their solutions. It’s essential to look for ideas that can be adapted to your situation while being mindful of the unique challenges you face.

Collaborate With Others

Collaboration is an excellent way to generate fresh ideas. Collaborating with people from different backgrounds can bring diverse perspectives and lead to a more robust ideation process. By bouncing ideas off colleagues or a team, you can get feedback on what works and what doesn’t.

Practice Regularly

Ideation is a skill that you can improve with practice. It’s beneficial to set aside time to practice different ideation techniques regularly. By developing a habit of practice, you can build your experience and confidence in generating new ideas.

In conclusion, ideation is a valuable skill for any business or organization. By incorporating these tips into your process, you can improve your ideation skills and generate more innovative ideas. Remember always to keep the problem statement in mind, use a variety of ideation techniques, and collaborate with others to increase the effectiveness of your ideation sessions.

Ideation Job Description

Are you a creative problem solver with a passion for ideation? Do you have an eye for detail and a knack for generating innovative ideas? If so, then a career as an ideation strategist might be right up your alley. But what exactly does an ideation job entail? Let’s dive in and find out.

What is Ideation

Before we get into the job description, let’s define what we mean by “ideation.” Ideation is the process of generating, developing, and refining new ideas. It’s all about coming up with creative solutions to problems using your brainpower and imagination.

What Does an Ideation Strategist Do

An ideation strategist is a professional who specializes in brainstorming and idea generation. They work with companies, marketing agencies, and other organizations to come up with innovative ideas for products, services, and marketing campaigns. Some of the specific tasks an ideation strategist might be responsible for include:

  • Facilitating brainstorming sessions with a team
  • Researching current industry trends and competitor activities
  • Conducting surveys and focus groups to gather consumer feedback
  • Collaborating with cross-functional teams to refine ideas and bring them to fruition
  • Presenting ideas and concepts to stakeholders and key decision-makers
  • Continuously iterating and improving upon ideas

Required Skills and Qualifications

To excel in an ideation job, you’ll need a specific set of skills and qualifications, including:

  • Strong creative thinking and problem-solving skills
  • Excellent communication and presentation skills
  • Experience facilitating brainstorming and group ideation sessions
  • Knowledge of industry trends and consumer behavior
  • The ability to work collaboratively with cross-functional teams
  • A degree in marketing, design, or a related field (preferred, but not always required)

Salary and Job Outlook

According to data from Glassdoor, the average base salary for an ideation strategist is around $72K per year, with some professionals earning upwards of $100K depending on the company and location. Job growth for marketing and advertising professionals, which includes ideation strategists, is expected to be around 6% from 2019-2029, about as fast as the average for all occupations.

As you can see, an ideation job can be a challenging and rewarding career for those who excel in creative thinking and strategy. If you’re passionate about generating new ideas and solving problems in innovative ways, then consider pursuing a career as an ideation strategist. With the right skills and qualifications, you could be on your way to a fulfilling career in this exciting field.

Ideation Brainstorming Techniques

Innovative businesses understand the value of ideation strategies in promoting creativity and developing new products or services. While having a solid ideation strategy is a great start, you need excellent brainstorming techniques to generate fresh and creative ideas. In this subsection, we will explore some simple and effective techniques that you can use to improve your ideation brainstorming process.

1. Mind Mapping

Mind mapping is a creative ideation technique that involves creating a visual representation of ideas. It is a technique that stimulates creativity and provides a structure that allows you to explore a multitude of themes and ideas. Mind mapping enables you to make connections between what might have been unrelated ideas. Here are some simple steps to create a mind map:

  • Start by drawing a circle with the main topic or central idea in the center of the page.
  • Add branches to the central circle to relate to subtopics, and then add branches to each sub-topic for additional ideas.
  • Add more branches for more ideas, and stretch your imagination to make connections.

2. Reverse brainstorming

Reverse brainstorming is an ideation technique that helps you identify problems, obstacles, or potential failures of a product or service. Instead of focusing on the positive aspects of the idea, you focus on the negative aspects, and then use that feedback to create successful solutions. Here are the steps to take:

  • Define the problem or challenge at hand.
  • List all the things leading to the challenge or problem.
  • Brainstorm ways to solve each problem, both in negative and positive terms.
  • Turn the negatives into positive solutions.

3. Role-Playing

Role-playing is another ideation brainstorming technique that helps you approach problems from different perspectives and stimulates your creativity. In this technique, you take on the role of someone else, such as a customer or investor, and brainstorm ideas from their point of view. To use role-playing, follow these steps:

  • Define the target audience or person who needs to be represented.
  • Identify the problem or challenge that the target person is facing.
  • Put yourself in the target person’s shoes.
  • Brainstorm ideas that consider the target person’s perspectives.


SCAMPER is a creative technique that helps you to think critically and creatively about a product or service. It is an acronym for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Reverse. Here are the steps to take:

  • Identify the product, service or problem you want to brainstorm for.
  • Look for substitutes or alternatives for some of its components.
  • Think about ways to combine it with different ideas and components.
  • Consider adapting it to different environments and scenarios.
  • Modify some aspects to make it more efficient.
  • Think about different and unusual ways to put it to use.
  • Eliminate some of the unnecessary components.
  • Reverse some aspects to come up with new and fresh ideas.

5. Collaborative Brainstorming

Collaborative brainstorming is another vital technique for ideation. In this technique, you gather a group of people with different skillsets and perspectives to generate a large pool of ideas. Collaborative brainstorming sessions can be done virtually or physically, and the steps to take are:

  • Define the problem or challenge.
  • Gather a team of people with diverse knowledge and skill sets.
  • Encourage and motivate everyone to participate and contribute their ideas.
  • Set a time limit and ensure everyone is heard.
  • Consolidate the individual ideas and remove duplicates and overlap.
  • Critically evaluate the final results and come up with a plan of action.

As you can see, implementing these techniques can help you brainstorm more effectively and generate fresh, innovative ideas. Whether you use mind mapping, reverse brainstorming, role-playing, SCAMPER, or collaborative brainstorming, ensure you find the technique that works best for you. Keep experimenting and stay curious!

What Is Ideation in Design Thinking

Design thinking is an iterative process that encourages innovation and problem-solving through a deep understanding of users’ needs. Ideation is a vital stage in this process that involves generating new ideas.

Ideation is all about coming up with as many ideas as possible and then narrowing them down to identify the most promising ones. It’s a brainstorming step that encourages creativity, outside-the-box thinking, and open-mindedness.

During the ideation stage, various brainstorming activities and exercises can be used to generate ideas. Some of the popular ideation techniques include:

  • Mind mapping: This technique involves visualizing the problem and brainstorming different solutions around it.

  • SCAMPER: It stands for Substitute, Combine, Adapt, Modify, Put to another use, Eliminate, and Rearrange. This technique prompts participants to think about how they can modify or improve an existing idea.

  • Random word association: This technique involves generating ideas by associating random words with the problem.

Once ideas have been generated, they can be evaluated based on various criteria, such as feasibility, viability, and desirability, to identify the most promising ones. It’s also essential to seek feedback from users or stakeholders to ensure that the chosen ideas align with their needs and preferences.

Ideation is a crucial step in design thinking that helps teams to generate innovative solutions to complex problems. By encouraging creativity and outside-the-box thinking, ideation sets the foundation for the subsequent stages of the design thinking process.

What’s the Difference Between Ideation and Strategy

Ideation and strategy are two crucial terms in the world of business and marketing. Although these two terms may seem interchangeable, they actually have distinct differences. Let’s take a closer look at what sets them apart from each other.


Ideation refers to the process of generating creative and innovative ideas. It involves brainstorming and idea generation to come up with new concepts and solutions. Ideation is essential for businesses and marketers as it enables them to create new products, services, and campaigns and stand out from their competitors. Here are some key takeaways about ideation:

  • Ideation is a creative process of generating new ideas.
  • It focuses on generating a wide range of ideas, whether good or bad.
  • Ideation is guided by the principles of curiosity and exploration.
  • It encourages businesses and marketers to think outside the box and challenge conventional thinking.


On the other hand, strategy involves the planning and execution of a plan to achieve specific goals. It involves analyzing data, identifying strengths and weaknesses, and developing a plan of action to reach desired outcomes. Strategy is essential for businesses and marketers as it enables them to make informed decisions and achieve the desired results. Here are some key takeaways about strategy:

  • Strategy involves planning and execution to achieve specific goals.
  • It focuses on analyzing data and making informed decisions.
  • Strategy is guided by the principles of leadership and direction.
  • It encourages businesses and marketers to be proactive and take control of their future.

Differences between Ideation and Strategy

Now that we understand what ideation and strategy mean let’s highlight some key differences between the two:

  • Ideation is focused on generating ideas, while strategy is focused on achieving outcomes.
  • Ideation is usually the first step in the creative process, while strategy comes later in the implementation process.
  • Ideation is focused on exploring many options, while strategy narrows down options to identify the best course of action.
  • Ideation is a creative process that encourages curiosity and exploration, while strategy is a logical and analytical process that encourages data-driven decisions.

In conclusion, ideation and strategy are two important concepts that are often used interchangeably but refer to different processes. Ideation focuses on generating creative ideas, while strategy focuses on planning and execution to achieve specific goals. Understanding the differences between these two concepts is crucial for businesses and marketers who want to create effective campaigns and achieve desired outcomes.

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